Company
Nearshoring to Kosovo makes sense not only linguistically but also culturally. Many of our employees have lived in Germany or grew up watching German television (the “TV kids”).
Team Baruti, Prishtina
01Company
Since 2011
Since 2011 we have been delivering nearshoring solutions for customer experience, back office and market and opinion research from our location in Kosovo, focused on the German and English-speaking markets. Our reputation as a boutique provider focused on quality allows us to create a unique symbiosis between clients and employees. We stand for a high degree of flexibility and commitment. Our approach is based on partnership, our efforts are long-term.
CSR
With its CSR role, Baruti is considered a pioneer in Kosovo. As the very first employer to introduce four weeks of paternity leave in Kosovo, Baruti set new standards. We have received several awards for our social and environmental commitment.
02At a glance
Strong technology partners
and fast technical integration
Internet
highest penetration in Europe
Boutique provider
focused on quality
Exclusive service
dedicated agents without blending
German
the most widely spoken foreign language in Kosovo
16 active projects
broadly diversified
Fast response time
short decision paths, unbureaucratic and efficient
GMT+1
two to three hours by plane from every major European city
Right of veto
We recruit, you have a say
Over 400 workstations
at 3 locations with state-of-the-art technology
Young. Dynamic. Competent. Multilingual.
In Europe’s youngest country.
03Values
We have received several awards for our social and environmental commitment.
Award for the #barutigoesgreen initiative
To raise awareness for environmentally friendly behaviour among employees and the community, Baruti launched the #barutigoesgreen initiative. Our volunteers help beautify the city and plant trees to protect nature. For this commitment and the initiative, Baruti was honoured by the City of Prishtina in 2018.
Equal Employer of the Year, recognition for gender equality
Our efforts to ensure equal treatment regardless of skin colour, religion, origin, sexual orientation, gender, age, physical or mental disability have established Baruti as a pioneer in Kosovo. We are an important point of contact for NGOs and support them in reintegration projects.
Company of the Year for promoting maternity and paternity leave
Baruti is committed to making sure parents have enough time after the birth of a child to adjust to their new reality and to each other. We were the first company in Kosovo to introduce paternity leave.
Migrant of the Year for promoting direct investment in Kosovo
Baruti is a product of migration and was honoured by the state of Kosovo with the “Migrant of the Year” award. This award recognises our contribution to the economic development of Kosovo.
04Media
Migration remains one of the most significant challenges of our time, and not only for EU member states. Unemployment and differences in education are considered the main reasons for domestic and international migration. Kosovo has a long history of migration, and the German-speaking region is a particularly popular destination. Today more than 10,000 people in Kosovo speak fluent German.
Experience
We helped shape Kosovo into one of the most attractive nearshoring locations.
Awards Winner
We have set new standards in our industry in Kosovo.
Baruti’s success story has been covered by various Swiss media. A highlight was sending Baruti employees to Zurich, where we presented our daily work to museum visitors as part of an exhibition. An eight-week stay with a picturesque view of Lake Zurich not only gave our customer advisers room to daydream but also gave them a better understanding of the needs of Swiss customers.
05Protection
At Baruti, data protection comes first.
2014
Baruti AG has established a management system in line with the standards of MSECB CERT, based on ISO/IEC 27001:2022. It covers the management of information resources for cost-efficient outsourcing services in market research, inbound and outbound call center, back office, IT services and finance.
2017
Baruti AG is committed to protecting consumers’ credit card data in line with the Payment Card Industry Data Security Standard (PCI DSS). Our alignment with this standard is reflected in the people, technologies and processes we use. We regularly perform vulnerability scans and penetration tests according to the PCI DSS requirements for our business model. Our PCI compliance is reviewed every year by a PCI Qualified Security Assessor (QSA).
2018
Protecting our clients’ privacy is a top priority for Baruti AG. We are committed to ensuring the security and protection of the personal data we process and to following a consistent and compliant approach to data protection. We have a robust and effective data protection programme that complies with applicable law and respects the principles of data protection.
06Our track record
2011
Baruti GmbH is founded with its registered office in the canton of St. Gallen, the starting point of our journey.
2014
Baruti underlines its service quality with certifications to DIN ISO 9001:2008 and ISO/IEC 27001:2005 and strengthens its position as a certified BPO company.
2015
Baruti signs a significant inbound contract with an international logistics group, laying the foundation for further growth. Within just three months, Baruti doubles its workforce from 100 to 200.
2016
Baruti secures an important inbound contract covering well-known brands such as ab-in-den-urlaub.de, fluege.de and tourini.de. It includes telephone consulting, booking handling, customer retention, credit card processing, inbound sales, sales of add-on products and back office tasks. To fulfil this contract, Baruti successfully achieved PCI DSS certification.
2017
Baruti establishes its own call center academy and takes on two major contracts: an up-and-coming software company in Switzerland relies on Baruti for administration and sales, including customer support and accounting. At the same time, Baruti supports a British company entering the German market by generating leads for tech companies.
2018
Continuous growth leads to a successful reorganisation at Baruti to optimise internal processes and prepare the company for further expansion.
2019
After a successful restructuring, we raise employee salaries by a generous 20% in recognition of their outstanding performance.
2020
We weather the turbulence of the COVID pandemic, strengthen our cooperation with clients in e-commerce, grow even closer as a team and reach a new level of agility, a USP that will stay with us. We use the lockdowns to optimise our work processes: we introduce new systems and reorganise for the future.
2022
We are incredibly proud of the start of a new and exclusive partnership with Etihad Holidays. For the brands Etihad Holidays and Capital Holidays, Baruti runs the customer service center for the German market and the United Kingdom.
2023
Baruti adds another remote location in the Balkans. Baruti prevails against a large international player and wins a partnership in the insurance industry.